When it comes to running a successful business, consistent branding is key. You’ve worked diligently to build a respectable brand that offers value in your industry, and one of the most important things you can do when designing your space is to keep it consistent with your marketing. At DANCO Commercial Painters, we know that using the colors that most accurately reflect your brand identity and messaging can help you stand out in the eyes of your customers. So, how do you go about selecting the most appropriate interior and exterior color scheme for your commercial building? Let’s take a look.


First Impressions Are Everything

When customers visit your location, aim to wow them the moment they walk through your doors. Professional commercial painting services have the unique ability to perfectly match your existing brand color scheme with your paint selections for your commercial building.


Professional color matching allows you to maintain consistency between your marketing materials and your business’s physical location, which helps leave a strong impression in the minds of your customers.


Think about it: Have you ever seen anything Coca-Cola related that wasn’t red and white? Or how about the iconic John Deere yellow and green? These globally recognized brands keep their color scheme consistent across the board, and it helps consumers immediately recognize their presence, no matter where they are. Commercial painting can help you achieve that level of consistency for your brand, too.


Psychology of Color in Business

Did you know that different colors have different effects on consumer buying behaviors? If you haven’t yet selected every paint color for your commercial building, but you do have a brand color scheme in your marketing, DANCO’s professional consultants can help you bridge the gap.  Consider the psychological properties of the following colors:


●        Red subconsciously triggers quick decision making, excitability, and energy.

●        Orange stimulates feelings of abundance, fun, and warmth.

●        Yellow conveys optimism, creativity, self-esteem, and friendliness.

●        Green inspires confidence, balance, reassurance, and peacefulness.

●        Blue signals professionalism, efficiency, serenity, and communication.

●        Purple conveys luxury, quality, truthfulness, and awareness.


Depending on the type of atmosphere and tone you’d like to create within your property, we’ll help you find the most appropriate paint colors to convey your brand’s unique message. Curious how we can help you transform your business? Check out some of our previous work!


DANCO Commercial Painting: High-Quality Commercial Painting for Your Business

At DANCO Commercial Painting, we’ve been providing professional painting services for Twin Cities property owners for over 30 years. Whether you’re hunting for high-end finishes, the perfect prep for your paint job, or precise sealing for improved energy efficiency, you’ll find that and more when you partner with our professional team.


We pride ourselves on our commitment to efficiency, professionalism, personalized service, and our ability to meet the needs of almost any business’s budget. To learn more about our commercial painting services and how we can help your business stand out, give our team a call at 612-598-3864. Or, you can always feel free to reach out to us on our contact page.